Website MOT: Is Your Website Serving Your Business?

Is your website a mundane placeholder that never got beyond being a basic static brochure of your organisation?

Or is it a dynamic resource that serves your key visitor groups, gives them precisely the information they’re looking for, and helps transform them into lifelong ambassadors of your brand?

3 Steps for a Website That Serves Your Business

The Total Marketing Control Website MOT is a simple 3 step process that helps you answer the question “Is my website serving my business?”, and lets you discover the changes you can make for rapid and long term results.

Step 1: Determine the Purpose of your Website

During the initial telephone consultation, we’ll get clarity on what your business is about, key goals you have set for your business, and how you want your website to support those goals.

We’ll identify your key visitor groups, discuss what they are looking for from your website, and what actions you want them to take when on your site.

To ensure that the recommendations later on are grounded in reality, we’ll discuss how your website is currently maintained, and  what resources you have available to realistically make the recommended changes.

Step 2: Review How The Website Aligns With The Purpose

Based on a firm understanding of what your business is looking to achieve with the website, a report will be prepared that assesses your site on:

  • keyword-rich URLs: to aid the relevant pages being found in search engines
  • keyword-rich meta tags: so that the right title and description show up in search engine results pages to show searchers that what they’re looking for is exactly what they’ll get by coming to your site
  • visitor-focused site navigation and website structure: to ensure that the website structure is aligned to take care of the key visitor groups
  • goal-oriented layout of key pages: to examine whether the layout helps guide the visitor to take the action that you want them to take
  • barrier-addressing content of key pages: to ensure that the page contains content that informs enough and helps overcome the main barriers to the visitor doing what you want them to do.

Step 3: Recommend Changes for Quick Wins and Long Term Results

The report will state what’s already working well (so you don’t remove these from your website), what can be slightly amended for quick wins, and what further changes need to be made to ensure that your site is serving your long-term business goals.

We’ll then discuss the report to determine which recommendations can realistically be acted upon immediately, and which ones to add to your ‘wish list’ for a future revamp of the website.

Website MOT from £297

Total Marketing Control’s Website MOTs start from £297 and help ensure you’re on the right path with your website, saving you hundreds or even thousands of pounds on unnecessary website changes or loss of business.

To book a website MOT, please complete the form below, and I’ll be in touch to discuss next steps.

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