Often where you see large budgets, you often see big spend and proportionately small positive results.
In a recent TED Talk in London, Rory Sutherland, Vice Chairman of Ogilvy Group, explains how big flashy expensive fixes to big problems only obscure the better simpler answers.
What can we do to start shifting our mindset towards simpler solutions? What examples already exist?
This is recommended watching:
If you can’t see the video, click here.
photo credit: Shanna Carpenter
video credit: TED
